Training

DMC develops, creates and delivers excellence in training using innovative technologies to accelerate learning. Educating sales representatives to the point where they feel comfortable discussing medical subject matter with physicians is a challenging endeavor. It involves introducing complex material such as anatomy/physiology, pharmacology, HEOR and Managed Markets in a manner that is both straightforward and engaging, to maximize the retention by the adult learner.

DMC creates custom curricula in multimedia formats to maximize learning, utilizing print, mobile, LMS, video, audio and the web. From the ground up to advanced and continual learning, DMC specializes in custom curricula tailor-made to the reality of your market challenges.

The Virtual Series

Virtual Preceptorships

Prepares sales representatives for selling environment prior to entering their territories
Enables representatives to become familiar with the different selling environments they will encounter & product usage
Introduces representatives to the healthcare professionals they will be calling on
Provides an overview of each healthcare professional's background, training and concerns
Helps representatives customize their sales message to have immediate impact in territory

Virtual P&T Committee

Exposes the representatives to the internal workings of a P&T Committee
Helps representatives identify common members of the P&T Committee
Highlights the individual goals and concerns of each P&T Committee member

A Day in the Life

Allows representatives to “walk in the shoes” of the physicians they are calling on
Vicariously experience the challenges their customers face
Get in the mind of the clinicians to understand how they make their prescribing decisions
Helps representatives present material that is pertinent to the physician
See the diagnostic challenges, treatment challenges and options the physician faces and how their product fits into the treatment arsenal

The Interactive Series

The Talking Interactive Reprint™

Comprehensive Training Program designed to thoroughly educate sales reps on their clinical reprints
Reinforces Suggested Selling Message
Features video clips with lead authors, KOLs or trainers Includes detailed Study Guides, Role Play Scenarios and Key Take Away Points

Interactive Prescribing Information

Provides a thorough understanding of a product's prescribing information for successful detailing
Can incorporate competitive P information, compared on section by section basis
Brings your PI to life with pop-up video or audio instruction and work books

Interactive Sales Aid Tour

Provides a thorough understanding of a new or existing Sales Aid for successful detailing
Presents both the marketing and scientific background background, on a page by page basis, so sales reps have a full understanding of the Sales Aid
Excellent way to encourage the representatives to present the material in the most effective manner

The Visual Series

3-D MOA Animations

Allows representatives to visualize the productss effect within the body
Can be utilized in interactive 3-D games at medical meetings
Focuses on the cause of the disease and the impact it has on the patient
Animations created by our team of microbiologist animators

The Exceptional Sales Representative

Product Adoption Spectrum - Physician Detail

Helps representatives identify where a physician is in the adoption of a product
Allows representatives to interact with
role-plays in an interesting, engaging manner
Ensures consistent representative experience
Includes common objections and various physician profiles

Interactive Representative Best Practices

Highlights the skills of top performers
Instructs representatives how to emulate their successful colleagues
Ensures skills and ideas aren't lost when representatives move into new positions
Excellent vehicle for representative development

Hospital Formulary Compliance/Conversion

Trains representatives on how to get products on hospital formularies
Trains representatives how to maximize usage when product is "on" and "not on" formulary
Includes courses of action for products on or off formulary
Utilizes leading hospital and retail pharmacists to present information

"Business Appropriate" Training

Dress For Success
Presentation Dos and Donts
Ideal Training for new Sales Representations
Interactive Video Role Play Scenarios
Home Study and Live Presentation Versions

VIRTUAL PRECEPTORSHIPS

Prepares sales representatives for selling environment prior to entering their territories
Enables representatives to become familiar with the different selling environments they will encounter & product usage
Introduces representatives to the healthcare professionals they will be calling on
Provides an overview of each healthcare professional's background, training and concerns
Helps representatives customize their sales message to have immediate impact in territory

INTERACTIVE TALKING REPRINT

Comprehensive Training Program designed to thoroughly educate sales reps on their clinical reprints
Reinforces Suggested Selling Message
Features video clips with lead authors, KOLs or trainers
Includes detailed Study Guides, Role Play Scenarios, Self-Assessments and Key Take Away Points,

INTERACTIVE LEARNING MODULES

Interactive, highly engaging learning modules which increase retention of scientific information and selling skills
Brings standard learning modules to life with video and animation, KOL pop-up tutorials, glossaries and more
Continually measures performance, provides material for deeper dives into key areas and additional support when assessments indicate a lower level of retention

INTERACTIVE HEOR TRAINING

DMC’s Health Economics Outcome Research Training:

Explains the factors involved in the growth of HEOR data
Explains how HEOR data demonstrates product value for market access, pricing, formulary, and utilization discussions through evidence-based research
Demonstrates the HEOR methodology used in the US and global healthcare systems & the advantages/limitations of different data source
Presents various health economic models, including decision analytic models, cost-effectiveness models, budget impact models, and disease treatment models

KEY ACCOUNT MANAGER TRAINING

DMC’s KAM Training:

Trains both new and seasoned KAMs through a combination of interactive self-study modules, live training classes and post-live training reinforcement & pull-through
Provides a thorough overview of the expectations the company has for their KAMs
Provides a foundation for account analysis and planning for KAMs to fully understand the nature of the product line and how it impacts their work flow and priorities
Has “shelf life” for new KAMs

DAY IN THE LIFE VIDEOS

Allows representatives to:

“Walk in the shoes” of their physicians and the patients they are treating
Vicariously experience the challenges their customers face
Get in the mind of the clinicians to understand how they make their prescribing decisions
Understand the challenges faced by patients and their families and the impact their product can make
Helps representatives present material that is pertinent to the physician
See the diagnostic challenges, treatment challenges and options the physician faces and how their product fits into the treatment arsenal

INTERACTIVE PRESCRIBING INFO

Provides a thorough understanding of a product's prescribing information for successful detailing
Brings your PI to life with pop-up video or audio instruction, self assessments and application exercises
Can incorporate competitive PI information compared on section by section basis

INTERACTIVE SALES AID TOUR

Provides a thorough understanding of a new or existing Sales Aid for successful detailing
Presents both the marketing and scientific background background, on a page by page basis, so sales reps have a full understanding of the Sales Aid
Excellent way to encourage the representatives to present the material in the most effective manner

3-D MOA ANIMATIONS

Allows representatives to visualize a product's effect within the body
Can be utilized in interactive 3-D games at medical meetings
Focuses on the cause of the disease and the impact it has on the patient
Animations created by our team of microbiologist animators

INTERACTIVE SELLING SKILLS

Helps representatives identify where a physician is in the adoption of a product
Allows representatives to interact with
role-plays in an interesting, engaging manner
Ensures consistent representative experience
Includes common objections and various physician profiles