TRAINING
DMC develops, creates and delivers excellence in training using innovative technologies to accelerate learning. Educating sales representatives to the point where they feel comfortable discussing medical subject matter with physicians is a challenging endeavor. It involves introducing complex material such as anatomy/physiology, pharmacology, HEOR and Managed Markets in a manner that is both straightforward and engaging, to maximize the retention by the adult learner.
DMC creates custom curricula in multimedia formats to maximize learning, utilizing print, mobile, LMS, video, audio and the web. From the ground up to advanced and continual learning, DMC specializes in custom curricula tailor-made to the reality of your market challenges.
The Virtual Series
Virtual Preceptorships
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Prepares sales representatives for selling environment prior to entering their territories
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Enables representatives to become familiar with the different selling environments they will encounter & product usage
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Introduces representatives to the healthcare professionals they will be calling on
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Provides an overview of each healthcare professional's background, training and concerns
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Helps representatives customize their sales message to have immediate impact in territory
Virtual P&T Committee
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Exposes the representatives to the internal workings of a P&T Committee
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Helps representatives identify common members of the P&T Committee
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Highlights the individual goals and concerns of each P&T Committee member
A Day in the Life
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Allows representatives to “walk in the shoes” of the physicians they are calling on
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Vicariously experience the challenges their customers face
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Get in the mind of the clinicians to understand how they make their prescribing decisions
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Helps representatives present material that is pertinent to the physician
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See the diagnostic challenges, treatment challenges and options the physician faces and how their product fits into the treatment arsenal
The Interactive Series
The Talking Interactive Reprint™
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Comprehensive Training Program designed to thoroughly educate sales reps on their clinical reprints
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Reinforces Suggested Selling Message
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Features video clips with lead authors, KOLs or trainers Includes detailed Study Guides, Role Play Scenarios and Key Take Away Points
Interactive Prescribing Information
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Provides a thorough understanding of a product's prescribing information for successful detailing
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Can incorporate competitive P information, compared on section by section basis
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Brings your PI to life with pop-up video or audio instruction and work books
Interactive Sales Aid Tour
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Provides a thorough understanding of a new or existing Sales Aid for successful detailing
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Presents both the marketing and scientific background background, on a page by page basis, so sales reps have a full understanding of the Sales Aid
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Excellent way to encourage the representatives to present the material in the most effective manner
The Visual Series
3-D MOA Animations
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Allows representatives to visualize the productss effect within the body
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Can be utilized in interactive 3-D games at medical meetings
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Focuses on the cause of the disease and the impact it has on the patient
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Animations created by our team of microbiologist animators
The Exceptional Sales Representative
Product Adoption Spectrum - Physician Detail
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Helps representatives identify where a physician is in the adoption of a product
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Allows representatives to interact with
role-plays in an interesting, engaging manner -
Ensures consistent representative experience
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Includes common objections and various physician profiles
Interactive Representative Best Practices
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Highlights the skills of top performers
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Instructs representatives how to emulate their successful colleagues
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Ensures skills and ideas aren't lost when representatives move into new positions
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Excellent vehicle for representative development
Hospital Formulary Compliance/Conversion
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Trains representatives on how to get products on hospital formularies
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Trains representatives how to maximize usage when product is "on" and "not on" formulary
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Includes courses of action for products on or off formulary
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Utilizes leading hospital and retail pharmacists to present information
"Business Appropriate" Training
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Dress For Success
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Presentation Dos and Donts
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Ideal Training for new Sales Representations
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Interactive Video Role Play Scenarios
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Home Study and Live Presentation Versions



